Like any good academic, Graeber opens with a definition of terms.
What do we mean by "value"?
We use the word "value" in three ways:
The main assumption we make about the word is that it refers to the desirable. Not simply what people want, but what they ought to want. A kind of criteria against which we judge our desires.
"Values, then, are ideas if not necessarily about the meaning of life, then at least about what one could justifiably want from it"
Marcel Mauss's The Gift is a necessary foundation for any discussion of Gift Economies and social contracts. The text explores the central question why do people with strong reason to compete or kill one another, instead get along and form alliances.
"Gift-giving is a perfect example of this sort of thing: because it is a purely voluntary act that nonetheless creates a sense of obligation." 153
Economists like to tell fantasy stories about barter economies - "an imaginary story about the history of humans and money. In every economics textbook they claim that first we had barter, then money developed, and finally credits and debits."
But "The standard economic-history version has little to do with anything we observe when we examine how economic life is actually conducted, in real communities and marketplaces" 22"
"In reality we find everyone indebted to everyone else in a whole variety of ways, and most transactions take place without using currency."
Mauss wanted to understanding why we feel obliged to return gifts. He concluded that the objects we are given "are seen to partake of something of the personality of the giver". 154
Mauss described it through the idea of the Maori idea of hau - the "spirit of the gift" where the giver's 'soul', or some kind of personal quality, is entangled with the gift object that wishes to return home to its owner. Thus compelling the receiver to make a return.
This interpretation of Maori hau ended up being strongly criticised as a misunderstanding and vast oversimplification of the true cultural meaning. The debate over it kind of misses the point.
The underlying spirit of the idea shows up in other Gift Economies like the Kula Ring. That the motivation to reciprocate lives inside the gift itself. And points to larger questions about the relationship between persons and things.
Not unrelated to the Marxism notion of alienation of goods. The creator is so far removed from the receiver, the spirit of the person in the object is made invisible.
Marcel Mauss's whole essay calls into question our modern economic assumption of 'self-interest' - aka. the desire to accumulate objects that 'belong' to us. His theory challenges elements of economics and social science that "do not adequately represent the common sense even of people in our own society."
For historical context, we should note Mauss was a committed believer in Socialism. He was writing between 1920-1925 in France.
Mauss was "less interested in understanding the dynamics of capitalism than in trying to understand - and create - something that might stand outside it." 163
Over time, the reciprocity of a Gift Economy can turn competitive as dominant personalities end up trying to one-up each other by giving more objects in more elaborate ceremonies and performance. It turns into an aggressive gifting fight to show political dominance.
The classic example of this is the Potlatch - "the whole point here is not to accumulate possessions but rather to express one's utter contempt for material possessions by giving as much as possible away" 160
In modern Capitalism, we try to put gifts on an idealistic pedestal of pure generosity. We think of them as a mechanism to 'balance out' all our self-interested accumulation of market commodities. We balk at the idea that a gift might involve personal gain or political manoeuvre. This misses the entire point of the gift.
There is no such thing as a free gift
"Gifts, being acts of pure disinterested generosity, are logically impossible" 161
Gifts run rampant through the market Capitalist system, and intertwine with market and barter exchanges along the way. "modern society could not function without them" 161
When you frequent small-holder shops regularly, they begin to show appreciation in small ways. Perhaps they offer a free coffee on the fourth visit, or add an extra few apples to your box. A small gift alongside a market exchange. You now feel more compelled to frequent this shop, since they gave you something. You are positively in debt to them.
These market-gift hybrids include "money given to children, wedding presents, donations of blood, dinners for business associates, offering advice to friends or spending hours listening to their tedious problems." 161 We more often speak about these as "surrender, forgiveness, renunciation, love, respect, dignity, redemption, salvation, redress, compassion, everything that is at the heart of relationships between people and that is nourished by the gift"
"By seeing alienation as something that can happen every time an object changes hands, for example, Marcel Mauss reminds us that just as socialization does not end at age twelve or eighteen, the creation of objects does not end on the factory floor - things are continually being maintained, altered, and above all, vested in new meanings, even as they are often repeatedly detached and alienated again" 163